13 Tips on Writing Blog Posts That Sell

By Jane Robinson

If you are struggling to write posts on your blog and want to improve your style there are a few things you can use to create more interesting blogs.

1. Think of a catchy headline. Your potential reader surfing the net, often stumbles across you via a search engine and all they have to go on is the title, so think of short catchy titles that might catch their attention. It also means you can practice your own skills in writing headlines for your sales letters of the future.

2. Keep your sentence structure short and simple. This isn't about using big words and convoluted (there's a big word for you!) sentences, its about being understood and getting your points across.

3. Get to the point. Put the most interesting information at or near the beginning and engage your reader. There is no point in waffling on, people will lose interest.

4. If you are unsure about anything, research it,don't make it up. Go and look at reputable sources. Check and double check your sources

5. You could make bullet point lists, its easier to scan and your readers will often scan rather than read fully at least to start off.

6. Make your posts consistent in style. Don't chop and change style.

7. Proof read. Copy and paste it into word and do a spell check. Simple (you can do a word count at the same time).

8. Write with your reader in mind. You are giving information,they want to know what is in in for them. Let them know about the information on offer early on .

9. Keep it lively. Write like you are talking to a friend but make it short and snappy.

10. Think about using keywords. Use them naturally when you are blogging.Think about what keywords people might search for and drop them into the posts where you can. Pepper your posts with keywords without losing the natural flow.

11. Time is money. People don't stay around for long. Give them maximum information and minimum words. Write short sentences and use commas and dashes. This breaks up the post and makes it more appealing to the eye.

12. Ask a question at the end or invite a comment. Encourage interactivity!

13. Be opinionated when possible but only if you feel like it and don't mislead. Creating conflict and tension is what writing is all about and people want to know what other people think, that's the beauty of blogging.

So before you hit the save and publish button ask yourself the following:

-Does it engage?
-Is it clear what the post is about?
-Can someone read the title and have a good idea?
-Do the opening paragraphs give an idea of the content and why someone should read on?
-Would someone who knew nothing about the topic, understand the post?
-Have you got some keywords in?
-Have you written with the reader in mind?
-Have you asked a question at the end or invited them to engage in some way?

There are a lot of things you can do to improve your blog posts.

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Jane Robinson