Most direct marketers will know that blogs, or more correctly web logs, are online journals. But what have they got to do with direct marketing, and how can they help you generate instant income?
Here's the skinny...
1. Interactive: Blogs are interactive. They allow your readers to participate by posting their own entries below your write-ups. They can also provide honest, public feedback to your entry/product/service. For instance, you are an image consultant; you offer makeover advice and tips on your blog and also share photographs from successful assignments from time to time. This is a good direct marketing strategy to demonstrate your service and showcase skills with an interested audience. On their part, your readers can respond after they have tried your makeover tips or share their opinion of what they thought of a particular makeover. Over a period of time, the readers express confidence in your skills, and you come to be seen as an expert. A great system process that can lead to future business!
2. The 'Personal Touch': Blogs give a personal touch to your direct marketing efforts. Your candid entries are seen as honest and credible communications that are not high on marketing spiel.
3. Cost-effective: There is practically zero cost to set up and maintain a web log. Plus, you will find hundreds of free publishing tools to get your blog up and running. Once your blog is up, you will only need to devote a little time and effort to update your entries and keep them current. The readers' comments, on the other hand, will provide you with invaluable and free market research.
5. Viral Marketing: The popularity of a blog spreads from keyboard to keyboard. It's like the 'word of mouth' publicity that direct marketers crave for.
6. Different!: People have become immune to direct mail, catalogs, email marketing, even DRTV. There is no guarantee that your sales pitch is going to find its mark and generate instant income. But when it comes to blogs, they feel empowered. They are able to participate and communicate in what is perceived to be an open column that allows them to drop their defenses and relate on a human level.
7. Highly Targeted: You don't have to fine tune the definition of the target audience for your direct marketing efforts in the blogosphere. People will subscribe to your blog only if they find the content matches their interests and needs. So you are assured of a well-segmented audience.
Armed with this basic knowledge, you can now craft your subtle direct marketing campaign as part of your comprehensive income plan, and decide the right time to share the right information with the right people.
Guy and Alicea Artuso have seemingly 'cracked the code' for creating an endless stream of highly-qualified visitors to their home based businesses.
Helping others who are looking to achieve their goals is what they are passionate about.
Pick up a free copy of 'As a Man Thinketh,' and learn more tips, strategies and techniques that Guy and Alicea use everyday to create Instant Income Streams on demand at their official site: Get Your FREE Copy Here!
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