Blogs - 4 Steps to Write a Winning Post

By Sonali Sengupta
Blog posts are a great way to bring traffic to your web site. If your blog offers interesting and useful information to the visitors and is updated over regular intervals of time, chances are high that people will visit it. So, to make the most of this tool, it is important to know what makes a blog post interesting and attractive to the visitors.

The following are some of the factors that will help you to write a winning blog post:

Catchy titles: Your blog should use titles effectively. A catchy and search engine friendly title goes a long way in making your blog work. It also helps readers scan your post quickly. If your title catches their fancy, they will even read what you have written in your post.

Use bullets and bold fonts to highlight matters: Most people scan information on the net rather that reading the full matter. So, it is important to use techniques to get their attention quickly. Using bullets, bold fonts and highlighters can be used in moderation to draw attention to the important aspects of your blog post.

Original content: People love to read content that echoes their feelings and thoughts, is unique in its approach and has a creative and fresh feel. Writing the same thing that everyone else is writing in the same way as others will almost ensure of your content being largely ignored. So, try to bring your unique approach to oft-repeated facts and try to write about something new and in vogue.

Use of images: Images are a powerful medium that can communicate in ways, which words cannot. Try to include some visual elements in your blog that will provide another point of interest to your readers. It is not necessary to use images in every post but whenever you have the chance of using one, do it but ensure that the images are in tune with what your content wants to convey.

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