By Ian Hollander
In this article we are going to cover some simple steps for selling blog advertising directly from your blog, WITHOUT having to have a ton of traffic first. The simple truth is, if you want to sell ads on your blog as a monetization model, the very best way of course is to control the process yourself, right? But it seems like a pretty audacious undertaking if you don't know what your doing, too. It isn't..:-) And I'm going to walk you through the steps EXACTLY as I teach other people to follow below.
Step 1: Find a plug or extension to your blog software that will accommodate and process advertising payments. If you are using Wordpress like many of us, there are both FREE and inexpensive solutions that will do this for you with plug and play simplicity.
Step 2: Install the Plug in or Extension and display the spots on your blog where ads are available. If you are running post level spots, sidebar placements, header/footer, you name it, have some example ad blocks that let folks know these spots are available to be purchased immediately.
Step 3: Advertise Your Advertisements! Put a dedicated page up that informs folks as to WHY advertising on your blog is such a good investment. Talk a little bit about your future plans, why right NOW prices are so attractive, and offer some good special rates for continuity.
Another easy trick is to send out a mailing to your list, or if you don't, simply making a dedicated blog post to notify your readers by RSS that space is open!
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