What Do We Want To Read In A Blog Post?

The kind of things we like to read are those things which tell us about the person who is writing. It is not good enough for us if we think the person writing is following some rigidly mechanical formula. If they are looking at something that has worked in the past, so it should work now by doing that exact selfsame thing, then we find ourselves turning away.

We do not want that. We want the writer to be spontaneous, we want them to give us something. I do not mean money, I mean we want them to give of themselves. Do they lose out by this? Certainly not! Because they gain our approval, and our good-will, which is worth more than money. The author who is straight and honest with us, who is just trying to be themselves, is far more likely to win return readers, to have their readers clicking on AdSense, to want to try the products the authors recommend.

If we can see from their writing that they are giving of themselves, they want to communicate, then it does not matter so much if their English grammar and syntax is not of the very best, if their spelling is not perfect; we will in those cases make allowances.

These are some of the things we want to read in a blog post. So, when you blog, don't always be thinking about what you should write or what you ought to write, or how much stuff you can sell in one post; rather try every time to put yourself into your writing. Your readers will love you for it.