For many people now, blogging is a way of life. It is as though we are addicted to it. Blogging is not something we would comfortably want to do without any more. But what do we like, us bloggers, and what do we not like?
Well for one thing you have to remember that we bloggers have tried just about everything that there is to try. We are not impressed by anyone who comes on and says that this product or that product will change our lives forever if we just transfer $97 into your PayPal account. Maybe it will, maybe it won't, but we are not going to be swayed by exaggerated claims. We have already been there, we've seen it done it, and not only have we got the T shirt, but it's already faded from repeated washings.
We don't mind if you include a link to your product range in your post, that's OK. But what we really like if you are going to do that is for you to say what you yourself are doing with your OWN use of that product. Many people will tell you that you should concentrate always on telling the customer what the benefits will be for them. But we prefer if you tell us how it has benefited you. We can easily apply what you are saying to our own situation.
Blogging is a Way of Life
What Do We Want To Read In A Blog Post?
The kind of things we like to read are those things which tell us about the person who is writing. It is not good enough for us if we think the person writing is following some rigidly mechanical formula. If they are looking at something that has worked in the past, so it should work now by doing that exact selfsame thing, then we find ourselves turning away.
We do not want that. We want the writer to be spontaneous, we want them to give us something. I do not mean money, I mean we want them to give of themselves. Do they lose out by this? Certainly not! Because they gain our approval, and our good-will, which is worth more than money. The author who is straight and honest with us, who is just trying to be themselves, is far more likely to win return readers, to have their readers clicking on AdSense, to want to try the products the authors recommend.
If we can see from their writing that they are giving of themselves, they want to communicate, then it does not matter so much if their English grammar and syntax is not of the very best, if their spelling is not perfect; we will in those cases make allowances.
These are some of the things we want to read in a blog post. So, when you blog, don't always be thinking about what you should write or what you ought to write, or how much stuff you can sell in one post; rather try every time to put yourself into your writing. Your readers will love you for it.